Semiotics research centre: the ECO label should not become a useless commodity



Because of the abundance of projects and initiatives and increasingly popular ecological ideas in society the “ECO” label has become an instrument of marketing, used mainly to attract more consumers and stimulate purchases. Although many people from many different countries already understand the benefits and necessity of leading an eco life, most of them are not doing anything proactive or their contribution consists only of searching for ecological products. These and other problems will be addressed in an international meeting of non-governmental organizations from Italy, Hungary. Turkey and Lithuania, which will be taking place in Vilnius, Lithuania on the 20-21st of October.

„It is obvious that the „eco“ label has become a commodity. We are either offered an ecological cream or an ecological bag, but this is all fiction. Does plastic become more ecological if it‘s painted green? I think everyone knows the answer to that, as well as that our everyday activities contribute to many of today’s problems – climate change, pollution and etc. It is time to wake up and stop always talking about the benefits of “ecological life” for you and for the environment and start doing something. To do that, you also need to know how to do it”, says the international projects partner meetings organizer Martynas Norbutas.

According to M. Norbutas, partners from four different countries will meet to discuss eco art and eco creativeness and will try to find the answer on where does the true ecological solution lie.

„We think, that it is only eco creativeness and ecological education that can help people live a relatively environmentally friendly life. During the two years of the project, we will be offering people opportunities and means on how to tame the “eco” sign, so that it would not become a marketing solution for certain products, but a part of our everyday life. We definitely do not need declarative statements or shaking the proverbial fist, however if we want to make everyday chores (recycling, cleaning the environment and etc.) attractive and interesting there is not that much needed: only finding practices that will attract to join in and introduce the activities to your friends and friends”, says M. Norbutas.

The representatives of Italian, Hungarian, Turkish and Lithuanian non-governmental institutions during the next two years will be organizing discussions, meetings and art workshops in their respective countries. Society will be introduced to eco creativeness stimulating project examples from Europe during the project activities. More than fifty people have signed up for the activities in Lithuania, who will be participating in meetings with eco artists and authors of the best eco-friendly ideas in everyday life.

The afore mentioned meeting is a part of a Grundtvig project „Earth S.O.S. through ECO-creativity“, coordinated by the Semiotics research centre.  Grundtvig is a part of the Life-long learning programme, which in Lithuania is coordinated by the Education Exchange Support Fund.

The project is funded by the European Commission. This article only reflects the personal views of the author and the Commission cannot be held legally responsible for the information introduced in this message.

More information:

Martynas Norbutas

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